mrvette
Phantom of the Opera
That might be the case for you (and I) but alas it's not the case if you take a (any) nation as a whole. If it was true, advertisement would be long gone....Just because the media is there doesn't mean you have to pay attention to them. We already know how to ignore commercials; why can't that be applied to other things, like political ads, or even whole shows or even a media outlet?...
Ads can fuck your brain without even you paying attention.
The more you know about human brain the more you realize that most of the time people goes in "cruise control" mode, unknowingly, relying on archaic mechanisms of the brain.
The actual part of real conscious actions is small, and most of the time wrong, because we suck at taking decision due to of that thing called emotion.
Advertisers, PRs, marketing strategists, politicians all know that all too well.
It's their dark force, the pathos.
One simple example : prices all being somethings99.99, I mean, come on, isn't it like treating consumers as idiots?
I don't want to be subliminally told that it's cheaper that it is, because it's a lie.
Personal rule :
Unless I asked for it, if the media talks to my emotions rather than to my brain, I'm know I'm being someone's bitch.
some time in the late 1800's there was this marketing guru that told of partly what you said....and so his marketing was woven into the PROGRESSIVE movement....I forget the name....but it reads the same as PAVLOV ....
and you be amazed the amount of clerks I converse with and see a sign that says xxx.95 whatever and I say the next buck up, they glance at me like it's a sunny revelation or some shit.....
seriously.....
spent over 25 years in retail, then home remodeling contractor for another 25 or so....used to be a TV shop manager back in the vacuum tube daze....
be a LONG time....